Originally posted by deanallison:[..]
I think the band do have a bit of a challenge to get sell out crowds for stadium gigs these days. Maybe in the US more than anywhere else but they will obviously want to play there. I think unfortunately simply touring a new album in a stadium without any massive breakthrough in terms of the set up of the stage etc will not give them the types of sales they want. I think they’ll need to come up with something that really stands out effectively putting the new album in the shadow of the tour itself, 360 definitely seemed to do this. Even though the band stuck with playing plenty of the new album in the first few legs I don’t think people were really talking about u2 touring NLOTH it was more about going to see u2 with this amazing claw and crazy set up. I think short run anniversary type shows would work as well, JT17 pushed its luck a little in having another leg which included North America but it was largely a very successful tour but I think if that was a tour in support of SOE it wouldn’t have done as well. I’m sure the shows don’t need to be a complete sell out to make them profitable but that’s really what they want to be achieving.