Originally posted by germcevoy[..]
That second part sounds interesting. . .
It does.
I wonder what they mean by technology to make it more interesting - maybe the new deal with Live Nation and the comments about being closer to the fans actually means something, and not just some quick sentence strung together to make us feel all warm and fuzzy inside and think, "...isn't that great to know the manager is thinking of the fans equally when he says that".
From that small quote, I'm thinking digital delivery on a huge scale. Anyone else?
Maybe Pearl Jam, Nine Inch Nails and Radiohead have taught U2 something about digital delivery. Pearl Jam run the TenClub for the live recordings and album sales, Nine Inch Nails have started selling (well, not really selling, more like torrenting) some of their recent records - the Ghosts, EPs and LPs through sites like ThePirateBay and Radiohead did that In Rainbows album for free on their website. I highly doubt U2 will put their new album online for free, but it could be exclusive recordings or their first song to download (which would be more than awesome). Lots of countries got to download Springsteen's Radio Nowhere from the new album a few days before the actual release, so maybe something like that.
Like distributing it through U2.com, eMusic, Amazon and iTunes. Streaming on Facebook, last.fm, MySpace, iLike, YouTube.....
Does that mean U2's finished with FanFire and won't be distributing through them after this?