Originally posted by yeah:[image]
So Bono is fighting poverty and AIDS in Africa with Louis Vuitton bags...
I get used to the Bono cringes...
They're wearing Edun clothes.

atu2.com
They wear their own Edun label apparel in the ad, which reflects a new partnership between the line and the LMVH group. The photo was taken by legendary photographer Annie Leibovitz and will appear in several magazines and newspapers this fall.
Bono and Ali did not receive payment for appearing in the ads -- they donated their fees to the Chernobyl Children's Project International, Conservation Cotton Initiative and TechnoServe, which fosters enterprise in the developing world.
http://www.wwd.com/media-news/bono-hewson-to-appear-in-lvmh-campaign-3231223?module=today
So, it's a good thing generally.
I also wanted to punch Bono in face in Turin when he started to talk about clothes before MOS, but what can you do. :/