1. Originally posted by podiumboy:I don’t think Rattle and Hum was that big of a fuck up. Yes, the movie is kind of stupid, except the live parts. It shouldn’t have been made, it was a big waste of money. But the album sold 10million + and gave them a few hits that have endured to this day.

    Popmart... yeah, they kinda botched that one. But If they would’ve just done an arena / stadium mix, it would’ve been fine. 18,000 people in an arena in Tampa is a sellout... 18,000 in a stadium is a huge failure. Yes the record didn’t perform as well as some of their others, but it wasn’t a huge bomb either.
    But what happened with SOI was a PR nightmare, bigger than a stupid, unnecessary movie or a tour with some mediocre attendance numbers. It wasn’t handled well at all. Luckily U2’s legacy is big enough to withstand the hit, but it did more harm than good by far.
  2. The SOI rollout was genius. They just should have had some balls and owned up to it.
  3. Invisible's release was a dry run for SOI, at least it seems that way to me. They screwed up because it went into everyone's library rather than just being free on the store.

    The same mistake for Pop and PopMart was made for NLOTH and 360. They had huge tours already booked when albums weren't finished. NLOTH was half baked.
  4. I don't like both Songs of's except for a few song. For me, both Atomic Bomb and No Line are a lot better.
  5. HTDAAB and NLOTH have more majestic and grandiose songs than anything on SOI and SOE with the possible exception of TLTTGYA. The "BIG" songs on HTDAAB and NLOTH were epic and still are. I will always view SOI and SOE as club type records.
  6. Why exactly...
  7. Originally posted by podiumboy:[..]
    But what happened with SOI was a PR nightmare, bigger than a stupid, unnecessary movie or a tour with some mediocre attendance numbers. It wasn’t handled well at all. Luckily U2’s legacy is big enough to withstand the hit, but it did more harm than good by far.

    It might have annoyed a few self absorbed apple geeks but they got their music heard by half a billion people a lot of whom would never buy a U2 record and the whole world was talking about them all of their back catalogue went back into the charts ,the tour was a huge success and sold out everywhere so job done
  8. Originally posted by popmarter:[..]

    It might have annoyed a few self absorbed apple geeks but they got their music heard by half a billion people a lot of whom would never buy a U2 record and the whole world was talking about them all of their back catalogue went back into the charts ,the tour was a huge success and sold out everywhere so job done
    Amen. I liked it
  9. Originally posted by podiumboy:[..]
    So he's actually going to start managing U2 now?

    Dude dropped the ball with SOI. Not only with the release, but with the aftermath. And then once Bono had his bike injury, ALL promotion of SOI just stopped.


    When the lead singer needs surgery with a long recovery it is kind od hard to promote new music.

    I blame the press reviews for SOI. No talk about actual music.

    The Apple move was great, got the press and the back catalogue in charts and a Massive audience potential. If a hip artist or a critic darling did it everyone would praise it. Ie Jay z tossing new album on Samsung phones...
  10. I never understood the fuzz about the Apple release anyway, I just thought it was very handy to just "accept" it in iTunes (not to mention it was free)..
  11. Originally posted by Welsh_Edge:Invisible's release was a dry run for SOI, at least it seems that way to me. They screwed up because it went into everyone's library rather than just being free on the store.


    I often think about how such a small change in the release could’ve prevented the whole fiasco. Truly incredible no one thought of this.