Originally posted by EyesWithPrideB3Or rather, Edge needs to step in and take a huge creative control and convince the band to listen to what he has to say. He's the only one who stands by GOYB as being a good first single, which means he's down for the different. He didn't watch it flop and then go "Oh well clearly we made a bad decision because the people didn't play it 10,000 times". He doesn't care what they think about it.
If the others had realized GOYB wasn't going to be great radio, and instead tried for the poppest, friendliest hit first, we would have gotten Crazy Tonight as the first single, and how excited would we all have been that January morning that the first single dropped in 2009 hearing the same old textbook anthemic pop that they've been churning out for 10 years now? We would have been pissed.
If anyone needs to have a creative reboot its Edge. Like Adam said, the light echo sparkly guitar has been played out. It's time for something different. I think Edge should be the first one to say "this is the sound that i'd like to experiment with" and they go off from there. That being said, because he sticks up for Boots doesn't really give him creative control. Many people thought it worked live but sucked on the album (including myself) and as a single. They need a song that can rock both (aka, Vertigo, Beautiful Day, if we're talking recent U2 hits).
The most important thing for them is to be creative and progress as artists. I don't care if they piss off the radio listeners or the fans. What I want to hear from them is "this is where we want to go, and if you don't like it, too bad". Obviously I want them to put out something appealing, and I've no doubt that they will, but they didn't stand up for their art. After NLOTH was a somewhat disappointment (basing this off of too many things, not my opinion - although I agree with it) the band pretty much collectively said "We could have done better, too bad". They COULD have done better in my opinion, but that's not the point. The number one killer of the album (besides the lacklustre singles) was that they weren't behind it. They should've stuck with it, stuck up for their art, and not dismissed at the first sign of a sales flop.
