Originally posted by vanquish:[..]
Because it makes it seem more complicated than it actually is if they use jargon. And hence marketers seem smarter, because they use fancy words (eg dissonance reducing buying behaviour) to describe things instead of everyday ones.
I normally do engineering. I do a combined Engineering/Business degree
Engineering huh?That's what my dad does

All these pricks just try to appear smarter so that we trust them with our cash!
