But in recent years the band, especially Bono
, have been yearning to expand outside their fanbase and reach out to a newer, more younger generation of U2 fans, especially when it comes to their live touring. Not to mention their old selves aren't getting any younger and eventually their capacity for extensive travel will finally give way. (Did I mention also worrying about "relevance"? ;pI read not too long ago that Metallica established their own music festival called Orion Music + More, which not only features the band themselves but also a whole slew of non-Metal music artists and bands from different genres and styles.
And then it hit me... what IF U2 launched their very own festival!?
With their Glastonbury performance, while not up to par with their earlier festival shows, they've clearly shown the capability to hold their own really well, still amazing and awing a festival crowd otherwise not familiar with U2's music.
While they don't have to copy everything Metallica has, they could take great inspiration from them and establish thier very own festival circuit.
-Multiple Stages for a variety of Pop, Rock and even Hip-Hop acts (just not Lil' Wayne.
) -Various attractions such as film archives, a museum with old U2 relics -- guitars, basses, drum sets, lyric books, a motorcycle show (cause Larry loves motorcycles
), etc.-The opportunity to present a different setlist every night to a diverse audience (i.e.-Full U2 album night, U2 Classics night, U2 B-Sides night, etc.) and please a specific U2 audience.
-Expose U2 fans to different artists / bands, as well as vice versa to U2.
Plus, with their embrace / deeper usage of social media like Instagram, Facebook, etc to become more intimidate with their fanbase, the band can use this and thier festival to expose their music to a wide new generation and maybe quench their thirst for relevance. Also, they wouldn't have to travel too far to play a show and exhaust their aging bodies too much, so I could be manageable for both them and the audience.
Thoughts?
