Originally posted by ahn1991:Here's what I think.
The album is done. The album has been done. There are probably copies of the album sitting in a warehouse somewhere with no labels printed on them to make it seem innocuous.
They are waiting to book all their tour dates so when they decide to release the album, they do it on the exact same day as they announce the tour and start selling tickets. This way, people who want to see U2 live again will inevitable have to buy the new album regardless of how good it is because nobody wants to be that guy who's never heard the new song played at a concert. They will start the tour within a month after the album release, so nobody will have time to judge the album. Critics will tremble in fear because they won't want to write a critical review of a song that becomes an instant hit on stage. U2 will literally force their way into relevancy because nobody will want to criticize their boldness.
They should hire you as their new marketing manager

It sounds like a good idea actually.