"You’ll have noticed the album is free to U2.com’ers from the band. It’s also free to everyone on iTunes thanks to Apple. To celebrate the ten year anniversary of our iPod commercial, they bought it as a gift to give to all their music customers."
Reading that, it should already be available to subscribers (assuming that's what he means by U2.com'ers). I wouldn't have thought it'd be just the album as a gift though, because you can pay $40 less and get it on iTunes.
But I have no idea really
