I don't think; 'Vorsprung durch technik', 'better by design' and 'fly the friendly skies' were just there for the basic advertising slogan purpose. The band seem to be giving the thumbs up for the EU project

For me though I've always interpreted it as a backhanded pop at the modern world; a generation being bombarded by the aforementioned advertising on how to have a better life. We're told about a better life, that there's quick cures to it ('eat to get slimmer', lotto - 'it could be yours tonight') and the sense of isolation and disenchantment that inevitably follows (no compass/ map/ religion/ dunno what's what).
The last segment is what I truly love:
'It's gonna be alright, you've got the right shoes to get you through the night'
'Uncertainty can be a guiding light'
This was 90's U2 though, when the Bono sloganeering wasn't yet in full prime and when there's so much left open to interpretation. I can almost imagine future generations in school trying to interpret these 'poets' in the same way we read the likes of Wordsworth, Syliva Plath etc. now.