U2 plays at the Dreamforce event (October 5th)

"I think the music is much better than the musician, but also the audience is as much applauding itself as us. One of the things people forget about these large concerts is that the audience have heard the records, it knows the songs from the radio and the music has become part of their lives. When they hear those songs their own selves are caught up in them and they are in some way applauding the connection." - Bono, June 1985