Originally posted by popmarter:[..]
No it wasn't No line reached number 1 in the US without much bother even though it was one of their weaker albums even SOI when it was physically released did ok even though half the planet already had it thanks to Apple.Bono is obsessed with being relevant and challenging the big pop stars like Ed sheeran and Taylor swift having 9 producer's and a multi million dollar promotional campaign is evidence of that .
They planned a very aggressive strategy to reach the #1 on the first week, that was clearly their goal, they achieved it. Mission accomplished. They'll be able to brag about it for the rest of their lives.
Week 2? who cares? They reached their chart goal, now they'll focus on promoting the songs so people knows them when the tour comes up.