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U2 - Song for Someone
 Album:
Songs Of Innocence (2014)
  1. If he doesn't:
  2. Originally posted by ahn1991:People have been questioning U2's marketing strategy since abandoning physical singles. Personally, I like this way much better. Old dogs, new tricks.


    Marketing machine
  3. Originally posted by ahn1991:People have been questioning U2's marketing strategy since abandoning physical singles. Personally, I like this way much better. Old dogs, new tricks.
    Yeah, not being able to have a physical copy of the songs you love by the artist you love is a great strategy
  4. The physical album is out there. While I would be first to snag physical copies of singles, I'd imagine I'd (we'd) be in the minority in this digital age.
  5. Physical album buyers are the minority as well
  6. How much money does it cost to produce a physical single? You may think "oh they can print millions of these things for just pennies right?" but this is only effective if they can actually sell millions of physical singles. As with most things that can be mass produced, cost effectiveness increases if you produce more since it costs a lot of money to invest in the initial printing. If they can't sell a ton of them, it makes no sense for them to make a ton of them, which often means it doesn't make sense to make any at all. Given the popularity of digital downloads over physical copies, it actually makes more sense to do it this way. For an EP or LP, physical copies will still always be printed. But for singles, most people can't justify spending $10-15 for a song they already have from the album, even if it is a new mix.

    At the end of the day, it is an effective marketing strategy because they are recognizing the inevitable fact that physical media is dying out.
  7. Also, the Song For Someone short film is up on U2's Vevo account on Youtube
  8. Originally posted by ahn1991:[..]
    How much money does it cost to produce a physical single? You may think "oh they can print millions of these things for just pennies right?" but this is only effective if they can actually sell millions of physical singles. As with most things that can be mass produced, cost effectiveness increases if you produce more since it costs a lot of money to invest in the initial printing. If they can't sell a ton of them, it makes no sense for them to make a ton of them, which often means it doesn't make sense to make any at all. Given the popularity of digital downloads over physical copies, it actually makes more sense to do it this way. For an EP or LP, physical copies will still always be printed. But for singles, most people can't justify spending $10-15 for a song they already have from the album, even if it is a new mix.

    At the end of the day, it is an effective marketing strategy because they are recognizing the inevitable fact that physical media is dying out.
  9. Originally posted by ahn1991:[..]
    How much money does it cost to produce a physical single? You may think "oh they can print millions of these things for just pennies right?" but this is only effective if they can actually sell millions of physical singles. As with most things that can be mass produced, cost effectiveness increases if you produce more since it costs a lot of money to invest in the initial printing. If they can't sell a ton of them, it makes no sense for them to make a ton of them, which often means it doesn't make sense to make any at all. Given the popularity of digital downloads over physical copies, it actually makes more sense to do it this way. For an EP or LP, physical copies will still always be printed. But for singles, most people can't justify spending $10-15 for a song they already have from the album, even if it is a new mix.

    At the end of the day, it is an effective marketing strategy because they are recognizing the inevitable fact that physical media is dying out.
    They have enough fucking money to produce and ship a physical single to every person that ever attended one of their concerts (and yes, I'm counting around 25 millions of people since 1976). Sorry but that is bullshit my dear


    (Also, fact is that there's not EVEN a digital download for these singles. There is nothing. No strategy).
  10. After watching the film again, I found it actually much more emotional than during my initial view. There are a lot of subtle cues that give insight into the emotions of the two main characters, and even the prison guards. It's a much more realistic approach than most music videos, which will over exaggerate emotions.

    Originally posted by LikeASong:[..]
    They have enough fucking money to produce and ship a physical single to every person that ever attended one of their concerts (and yes, I'm counting around 25 millions of people since 1976). Sorry but that is bullshit my dear


    (Also, fact is that there's not EVEN a digital download for these singles. There is nothing. No strategy).


    They may have enough money to do this, but U2 is not only a band, it's a business. And like all businesses, U2 wants to make moves that will make them money. This move will not make them any money, so they won't do it.
  11. Originally posted by kris_smith87:I think a good rocker would be cool as the final single.

    I may be banned for saying this but to me Raised By Wolves really reminds me of Kanye West's Black Skinhead. I'd love a Kanye remix to Wolves.
    you are banned..just kiddin
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Contribute to the U2 community with uploading photos or by telling us which shows you have visited.
Contribute to the U2 community with uploading photos or by telling us which shows you have visited.
Contribute to the U2 community with uploading photos or by telling us which shows you have visited.