Originally posted by drewhiggins:[..]
No Line 2 is a bloody awesome remix. For once a remix stands up well to a proper song.
You obviously haven't heard of Magnificent 50? 50 remixes of the same song on 50 individual discs, with 50 additional interviews by each DJ who remixed the songs, at, you guessed it, 50 minutes each. If the DJ talks for even one second over 50 minutes - they've been warned - it's cut off - even if they left the interesting bits for the 51st minute. And possibly if it gets the go-ahead, we'll have Magnificent 99.9. You wait for that...you know what it's got.
After that, there'll be a few re-issues of Magnificent Remixes, and depending on which region you're in, you get a selection of those remixes, plus five videos, all the same, remixed with never-before scenes and stretched out to make the song a bit longer, and give you better value, all at the same time - and to be released on every format you can think of. With a subscription service to receive one new remix for the remainder of the year.
Careful Drew, you're gonna be hearing from Principle Management's lawyers if you keep divulging their grand plans for NLOTH like that.

I agree that the marketing for NLOTH has been pretty woeful, they had some impressive publicity (on Letterman & BBC) but the marketing has been crap.
And Coldplay is definitely doing a better job, the fact that Viva La Vida is beating NLOTH in the ARIA charts is proof.