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  1. I think U2 could probably not dream of getting more exposure for their music in this day and age than if this is true. I think it's a great plan.
  3. wouldn't it be much nicer If U2 just didn't need that kind of promotion?
  4. The sad truth is that in the current days, any artist needs all the promotion he/she/they can get. We can wish that U2 releases an album and "the music speaks for itself", but countless good artists never reach success with such simple strategy. Even they had a lot of radio and media support in the AB era to go with the great music they offered.
  5. Only one way to find out
  6. Interesting stuff. I wonder how much of it is true. Role on the 9th....
  7. If this comes up to be true, I think it would be a good chance to get more attention.
    A die-hard fan would buy the album anyway, he doesn't need all this publicity....but a casual listener who has never really got in touch with U2, once obliged, could just think "wow, this is good stuff, maybe I could go and listen/buy something else by U2, maybe I could attend one of their shows next year!"

    I'm a die-hard fan so I don't care about relevance, but I guess this is how marketing works nowadays...
  8. I think it's a really tough market: albums leak super easily, rock n roll may not be as popular as it used to be etc. As far as I'm concerned: whatever works, provided the music is good!
  9. See, the thing is, U2 can really afford to do something like this -- if it doesn't work as well as they'd hoped, then it doesn't work as well as they'd hoped and that's it. Being U2, they're still going to sell millions of records. Even poorer sellers like Pop and NLOTH were only really poor sellers by U2 standards, because they still sold loads of copies.

    This way, U2 could potentially - and almost certainly will, should this turn out to be true (I'm unconvinced - it sounds too good to be true but I'll remain hopeful; it does sound like a U2 move) - attract at least some new fans or at least attract enough attention to put them back on the radar.

    U2 always are relevant. Sure, they don't get the airplay or attention they did back in their Joshua Tree and ZooTV days, but any album they release, with however much or little fanfare, is certain to be a big deal. Furthermore, their music is always good enough to justify it. Sure, U2's albums of the 2000s are not the same albums they would make in the 80s or 90s. There's a definite difference. The band just almost certainly aren't going to be able to do another Joshua Tree or Achtung Baby at this stage. But... U2 haven't ever made a bad album. They really haven't. Completely objectively, even U2's weakest outings (October and Rattle and Hum in my book) are better than a huge percentage of other popular music.

    So if people truly expect another Achtung Baby, they'll almost certainly be a little disappointed with the new album, whenever it's out. But the new album won't be disappointing. This is U2. As long as anybody is ready to really listen to whatever they've got, they won't be disappointed.

    This isn't to say U2 are going to be back rocking in the top ten on singles charts, because there's a pretty real chance that they won't be. But selling albums and getting tour attendance will not be a problem at all. People are always ready to bash U2 for being outdated or self-righteous or whatever... but look at the big stir when Ordinary Love and Invisible came out. U2 were everywhere for a few months. No, U2's commercial success is assured, and their new album will find favour with an awful lot of people, no doubt. So I don't have a problem with the idea of this Apple promotion. Getting enough promotion, in just the right way, could really put U2 back on top with a new generation of fans. But if it doesn't work, it's not exactly as if they've lost.
  10. Originally posted by CMIPalaeo:See, the thing is, U2 can really afford to do something like this -- if it doesn't work as well as they'd hoped, then it doesn't work as well as they'd hoped and that's it. Being U2, they're still going to sell millions of records. Even poorer sellers like Pop and NLOTH were only really poor sellers by U2 standards, because they still sold loads of copies.

    This way, U2 could potentially - and almost certainly will, should this turn out to be true (I'm unconvinced - it sounds too good to be true but I'll remain hopeful; it does sound like a U2 move) - attract at least some new fans or at least attract enough attention to put them back on the radar.

    U2 always are relevant. Sure, they don't get the airplay or attention they did back in their Joshua Tree and ZooTV days, but any album they release, with however much or little fanfare, is certain to be a big deal. Furthermore, their music is always good enough to justify it. Sure, U2's albums of the 2000s are not the same albums they would make in the 80s or 90s. There's a definite difference. The band just almost certainly aren't going to be able to do another Joshua Tree or Achtung Baby at this stage. But... U2 haven't ever made a bad album. They really haven't. Completely objectively, even U2's weakest outings (October and Rattle and Hum in my book) are better than a huge percentage of other popular music.

    So if people truly expect another Achtung Baby, they'll almost certainly be a little disappointed with the new album, whenever it's out. But the new album won't be disappointing. This is U2. As long as anybody is ready to really listen to whatever they've got, they won't be disappointed.

    This isn't to say U2 are going to be back rocking in the top ten on singles charts, because there's a pretty real chance that they won't be. But selling albums and getting tour attendance will not be a problem at all. People are always ready to bash U2 for being outdated or self-righteous or whatever... but look at the big stir when Ordinary Love and Invisible came out. U2 were everywhere for a few months. No, U2's commercial success is assured, and their new album will find favour with an awful lot of people, no doubt. So I don't have a problem with the idea of this Apple promotion. Getting enough promotion, in just the right way, could really put U2 back on top with a new generation of fans. But if it doesn't work, it's not exactly as if they've lost.

    Well said :
  11. If it's going to happen - it's a great plan.
  12. Really having trouble containing my excitement despite the fact that I should totally know better at this point.
Contribute to the U2 community with uploading photos or by telling us which shows you have visited.
Contribute to the U2 community with uploading photos or by telling us which shows you have visited.
Contribute to the U2 community with uploading photos or by telling us which shows you have visited.
Contribute to the U2 community with uploading photos or by telling us which shows you have visited.